Bruce J. Gould, MD

Northwest Georgia Oncology Centers, P.C.
Marietta Cancer Center
340 Kennestone Hospital Blvd.
Suite 200
Marietta, GA 30060
Phone: (770) 281-5100
Fax: (678) 581-7100

Bruce J. Gould, MD serves as the Medical Director of Northwest Georgia Oncology Centers, P.C. (NGOC).  Dr. Gould is known as an innovator and advocate for community-based cancer practices and tirelessly works to sustain and strengthen the accessibility, quality and value of these practices nationwide.  Recently, he provided leadership to the development of an oncology medical home model pilot program designed to sustain the health and accessibility of community-based oncology practices and uphold quality measures, accountability and patient satisfaction.

Specializing in breast and ovarian cancer, Dr. Gould has provided cancer care and treatment for all types of cancer patients in Marietta, GA since 1990 and was one of the founding partners of NGOC.

He currently serves as the President of the Community Oncology Alliance (COA), a national advocacy non-profit organization for cancer patients and their oncologists to help protect and foster the community oncology delivery system in the United States and protect patients’ access to quality and affordable care.   Dr. Gould also serves as an Advisory Board Member of RainTree Oncology Services, a leading-edge provider of comprehensive oral drug acquisition and management services to help community oncology practices improve and advance their patient care.

Dr. Gould is a staff physician at WellStar Kennestone Regional Medical Center and has served WellStar as the Medical Director of Hospice, Chairman of the Quality Review Committee and as a member of the Medical Care Evaluation Committee. Dr. Gould also is actively involved in cancer research and clinical trials to find a cancer cure and provide his patients with the most advanced cancer treatment available in Georgia.

Dr. Gould provides patient-centered cancer care at NGOC’s Marietta Cancer Center.

Personal DataBirthplace: Kittanning, PA
Undergraduate EducationBS, 1979
Pennsylvania State University
Medical EducationDoctor of Medicine
Jefferson Medical College
Philadelphia, PA
July 1979 – June 1983
Postdoctoral TrainingINTERNSHIP AND JUNIOR RESIDENCY
Internal Medicine
University of Texas Medical Branch
Galveston, TX
July 1983 – June 1985

RESIDENCY
Senior Assistant Resident, Internal Medicine
Duke University Medical Center
Durham, NC
July 1985 – June 1986

FELLOWSHIP
Hematology & Medical Oncology
Duke University Medical Center
Durham, NC
January 1987 – December 1989
Board CertificationAmerican Board of Internal Medicine, Internal Medicine, 1986
American Board of Internal Medicine, Medical Oncology, 1989
American Board of Internal Medicine, Hematology, board eligible

Medical LicensureState of Georgia, 1990 (Active)
Professional SocietiesAmerican Society of Clinical Oncology
Georgia Society of Clinical Oncology
HonorsAOA Medical Honor Society
Professional and Administrative Leadership PositionsPractice:
Medical Director, Northwest Georgia Oncology Centers, P.C. 1998 - Present

Sub-Clinical Investigator, William S. Gibbons Cancer Research Institute 1990 - Present
The clinical trials and cancer research program of NGOC affiliated with the Accelerated Community Oncology Research Network, Translational Oncology Research International, Georgia Center for Oncology Research and Education, and the Minnie Pearl Research Network

National:
Community Oncology Alliance (COA) - Washington, DC
A national advocacy non-profit organization for cancer patients and their oncologists to help protect and foster the community oncology delivery system in the United States and protect patients’ access to quality, affordable care.
President Jul 2014 - Present
Vice President Jan 2013 - June 2014
Chairman, Medical Oncology Steering Committee Oct 2011 - Jul 2014
Board Member Jan 2012 - Present
Committee Member, COA Payment Reform June 2012 - Present

RainTree Oncology Services - San Diego, CA
A leading-edge provider of comprehensive oral drug acquisition and management services to help community oncology practices improve and advance their patient care.
Chairman of the Physician Advisory Committee April 23 - Present

Advisory Board Member
Team Member, Managed Care Initiative Team Member, Clinical Genomics Initiative April 2012 - Present

Reviewer for the Journal of Oncology Practice Jul 2013 - Present

UnitedHealthCare - Minneapolis, MN
Episode of Care Practice Leader Jan 2010 - Present

Varian - Calgary, Canada
A manufacturer of radiation equipment and provider of a leading medical oncology electronic medical record, Aria.
Aria Advisory Board Sept 2009 - Jul 2014

Local:
Medical Care Evaluator, WellStar Kennestone Hospital, Marietta, GA 1998-2006
Chairman, Quality Review Committee, WellStar Kennestone Hospital 1998 - 2006
Medical Director, WellStar Kennestone Hospice 1993 - 1998
Staff Physician, WellStar Kennestone Hospital, Marietta, GA 1990 - Present

National PresentationsPayer Exchange Summit, Moderator and Presenter - Oct 2014

Institute of Medicine Shift in the Site of Care - June 2014

COA National Meeting Oncology Medical Home 2.0 - April 2014

FLASCO Meeting Oncology Medical Home Orlando FL - April 2013

NCCN State Oncology Society Forum Oncology Medical Home - March 2013

NCCN Academy How Can Professional Societies Serve the Oncology Community? - March 2013

NCCN Academy, Shift in Site of Care – Who Are the New Decision-Makers? NCCN National Meeting Hollywood FL - March 2013

Panelist, Addressing Patient Needs Across the Cancer Care Continuum NCCN Patient Advocacy Summit, National Press Club, Washington DC - Nov 2012

The CMS View on Value and Quality in Medicine
Oncology Medical Home (OMH) Multi-Payer Forum, Dearborn, MI - Nov 2012

The Patient-Centered Oncology Medical Home
COA Patient Advocacy Forum, Washington, DC - Oct 2012

Update on the Oncology Medical Home
COA National Meeting, Las Vegas, NV - March 2012


PublicationsLee N. Newcomer, MD, Bruce Gould, MD, Ray D. Page, DO, PhD, Sheila A. Donelan, MS, and Monica Perkins, PhD Changing Physician Incentives for Affordable, Quality Cancer Care: Results of an Episode Payment Model. Journal of Oncology Practice 10:322-326, 2014

Matthew E. Brow, Theodore A. Okon, MBA, Edward R. George, MD, David Eagle, MD, Debra A. Patt, MD, MPH, Bruce Gould, MD, Barry Brooks, MD, Patrick Cobb, MD, Charles S. “Terry” White, MD , Scott Tetrault, MD, and Roy A. Beveridge, MD Thoughts and recommendations on cancer care site of service. Community Oncology 9:382-388, 2012

Gould, B The “Episode-of-Care” Payment Model: One Practice’s Experience. Oncology 25 2011

Pai L, Bookman M, Ozolos R, Young R, Smith J, Longo D, Gould BJ, et al. Clinical evaluation of intra- peritoneal Pseudomonas exotoxin immunocongugate OVB3-PE in ovarian cancer. JCO 9:2095-2103, 1991.

Gould BJ, Borowitz MJ, Groves ES, et al. A phase I study of a continuous infusion anti-breast cancer immuno-toxin: report of a targeted toxicity not predicted by animal studies. JNCI 81:775-781, 1989

Major Research InterestsClinical Trials (Oncology & Hematology)